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Sunday, January 8, 2012

Case Study on A WORRIED CEO

Sudarshan, the Managing Director of M. Feeds, a Bangalore-based company, is a worried man. All his efforts to regain the lost market and to wipe out red in the company’s balance sheet have proved futile. Sitting alone in the chamber, lighting up cigarette and sipping cups of coffee. Sudarshan started recollecting events of 1987 which wrecked the fortunes of a once successful company.
Subbu and his team got defeated in  the union election held in the beginning of 1987 Rivals, Gowda and his team, got elected with comfortable majority. The winning team had a leading towards CITU, which was known for its militancy. The attitudes and actions of Gowda and his team were not to the liking of the management, particularly settee, the factory manager.
The management was waiting for a way out to deal with the new team of unionists. Nt reconciled to the loss of power, Subbu and his cronics started a cultural association with an apparent objective of promoting Kannada, the local language. Setty welcomed the formation of the association and, in fact, even encouraged its activities. The management too gave financial support to the cultural outfit.


Emboldened by the encouragement given, Subbu and his team demanded that the management should negotiate with them about all matters relating to employee welfare. This proposal was not acceptable to the management which turned it down. But Setty began hobnobbing with subbu often to the consternation of the leaders of the recognized union.
One day subbu and gowda had a heated exchange of words which resulted in physical bouts inside the plant. Sridhar, HRD Manager, placed the duo under suspension on grounds of discipline.
Enquiry was conducted in which subbu was acquitted. But gowda refused to appear before the enquiry officer. Having been acquitted, Subbu demanded reinstatement, which the management readily agreed. subbu, with triumph writ large on his face, came to factory but the team led by gowda protested by calling a strike.
The management assured gowda that he too would be reinstated provided he was acquitted by the enquiry officer. Gowda was in no mood to listen to the management nor was he prepared to face the enquiry. subbu demanded reinstatement which gowda protested. the stalemate continued and the strike lasted three months.
Work resumed after prolonged talks. But the scars remained. setty got a sack and Sridhar left and joined an Indo-French company. M. feeds lost its customers and the efforts to regain their patronage did not succeed. the bottom line became red and it grew thicker as years went by.
Questions:
1. What should sudarshan do?