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Saturday, June 9, 2012

Storyboard of Horlicks Foodles

Agency: JWT




The TVC opens with a boy brushing his teeth and a bowl of Horlick's Foodles hovering over his head.






He gets ready for school and enjoys every activity while the bowl is still hovering over his head.







  After a long day, the boy eagerly waits for his mother to serve him Horlick's Foodles.







 In the next shot, Horlicks foodles is being made. VO: "Foodles, tasty fore grain noodles with health maker that has nine power vitamins".







 Finally he gets his favorite dish and the bowl over his head disappears. A young scientist enters the frame.






 The scientist points towards a bowl that reappears on the boy's head and says, "Itna tasty ki ek baar khaoge, toh sirr se nhi nikal paoge".





                                          A packet of Horlick's Foodles appears on the screen, highlighting it as, 'The more nourishing noodles'.