The most recent promos for the Karizma ZMR motorcycle during the ongoing cricket World Cup leave out a k...

Assessing Consumer Brand Loyalty A regional player involved in the production and marketing of various mi...

·          Canara Bank to get overseas licences ·          RBI asks Zoha to close India business ·       ...

"Capitalism is the astounding belief that the wickedest of men will do the wickedest of things for t...

Fixed-Sum-Per-Unit Method A method of determining an advertising budget, which is based directly on the n...

The manager of a large corporation got a heart attack, and the Doctor told him to go for several weeks to...

The heterogeneity that characterizes the modern Indian consumer has created a maze that marketer would li...

The Future Group will open a chain of stores called Food Hall to sell only foodstuff in an attempt to tap...

·          RBI Sebi allow IRFs on 91-day T-bills ·          GAIL Indi...

Mid-term exam of 15 th & 16 th Batch has scheduled from March 10, 2011.