“Instead of giving myself reasons why I can’t, I give myself reasons why I can.”

Competition is not just from within the category. A look at ways being employed by brands today to beat their competitors, across the mark...

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Tip One: Think Before You Speak Know what you want to say and make your point quickly. By doing so, it is more likely that the listener wi...

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"Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer...

Two brothers, Richard (Dick) and Maurice McDonald (Mac), started their journey down the business lane in the fateful year of 1937. McDonald...

Videocon may sell stake in DTH unit  Indian economy has become resilient

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Agency: Lowe Lintas    TVC opens with a man saying his morning prayers and simultaneously combing his hair. Suddenly, he notices his ...