New Product Introduction

Dabur India Ltd., India’s leading home and personal care Company, has announced the launch of its all new Odonil electric air freshener (pluggy). The new pluggy will be available in four natural fragrances – Exotic Rose, Fresh Lavender, Mystic Jasmine and Floral Fusion.

Announcing the launch, Mr Rama Dhamija, Brand Head-Odonil, Dabur India Ltd. said: “In view of the changing lifestyles of consumers and to meet the modern day need for convenience, Dabur has now introduced the new Odonil electrical pluggy. This new introduction from Odonil is meant for the living spaces of the house, such as drawing & living room, and is extremely simple to use. Just plug in into an electrical socket and get exotic natural fragrance for the whole day. More so, the device just uses 5.3 Watt of electricity hence is very economical in usage. Odonil Pluggy is far superior as it gives consistent fragrance for longer periods and beautifies your surroundings. The new Odonil electric air freshener is priced very reasonably at Rs 135 and a 20ml refill worth Rs 100 is being offered free to consumers with each pack. The product would last well over 60 days giving a consistent bouquet of scents for more than 8 hours per day”.

The new product will be avilable across the country in both modern trade as well as general trade outlets. “With our entry into the electric air freshener market, we aim to upgrade consumers into using technologically superior air freshener products. This move will further consolidate Odonil’s position as the leading player in the air freshener market”, added Rohit Gupta, Category Head – Home Care, Dabur India Ltd.