Storyboard: SBI
Agency: RK Swamy BBDO
Suddenly he is interrupted by a dwarf like character...
The dwarf starts asking him questions like, 'aapne bijli ka bill ab tak nahi bhara kab bharengay sir, telephone ka nahi bhara kab bharengay'.
Suddenly he sees a small version of his mother on the table, who inquires about the money transfer.
As he tries to calm them, he is attacked by the third dwarf, his daughter. Who starts nagging too, about her mobile top up.
Trapped with all the questions he suddenly gets a message on his mobile which reads, 'kya aap tension free life jeena chahte hain.'
VO: Ab apne mobile phone se State Bank freedom pe log on karke keejiye paisa transfer, mobile top up bills payment.
We see the man using his mobile to make payments. He also uses it as a remote to silence the dwarfs.
The TVC ends with the bill collector character jumping onto another table and asking the other man the same questions.
VO: State Bank Freedom to hua na apka bank apki jeb main.
Agency: RK Swamy BBDO
Category: Banking | Financial Services | Insurance
TVC opens with a man in a coffee shop reading a newspaper and sipping coffee.
The dwarf starts asking him questions like, 'aapne bijli ka bill ab tak nahi bhara kab bharengay sir, telephone ka nahi bhara kab bharengay'.We see the man using his mobile to make payments. He also uses it as a remote to silence the dwarfs.
VO: State Bank Freedom to hua na apka bank apki jeb main.