Reach - The percentage of people within a specific target audience reached by an advertising campaign.
Receptive Operator - Specialists in handling arrangements for incoming visitors at a destination including airport transfers, local sightseeing, restaurants, accommodations, etc. Receptive operators can be a travel agent or tour operator.
Repeat Business - Business that continues to return, thereby generating increased profits.
Reservation Systems (Automation Vendors) - Computerized systems leased to travel agencies offering airline, hotel, car rental and selected tour availability and bookings. Systems are affiliated with major carriers, including American (Sabre), United (Apollo), Eastern (System One), TWA (PARS), and Delta (DATAS II) and feature flight schedules of the sponsoring and other carriers, plus additional travel products.
Retail Agent - A travel agent.
Retailer - Another term for travel agents who sell travel products directly to consumers.