Doing Well by Doing Good Against Cancer: Insights from Top MBA Colleges in Delhi NCR

Top MBA Colleges in Delhi NCR like Ishan Institute of Management & Technology are consistently reinventing the academic curriculum and pedagogy for PGDM and MBA courses by institutionalizing industry best practices where ever possible or by inculcating them as add-ons in the form of case studies, research papers and business research projects. The first graduate business school of Greater Noida, Ishan Institute of Management & Technology has to this extent integrated case studies on CSR and sustainable business models in papers of strategic management, rural and industrial management and business ethics. An area of academic interest that the academicians of the business school have been pursuing off late is the development of business and revenue models that are based on bottom of the pyramid markets and are based on people, planet and profit. Our academic endeavours in this direction have been streamlined by the classification of such business models into new business development, new product development and new market development for bottom of the pyramid people. One such very exciting piece of business news that is still a work in progress is the involvement of Jeff Bezos and Bill Gates in the fight against cancer.

Venture Capital Investments in the Fight against Cancer

In the last week while participating in an off-the classroom question and answer session with PGDM students the faculty of business administration came across a knowledge resource from Bloomberg. It shows the spree in VC investments in the fight against cancer along with the details of the start-up companies that are engaging in the development of liquid biopsy for the effective diagnosis and treatment of cancer. A summary of the information is shared here with along with the expression of intellectual gratitude and indebtedness to Bloomberg for sharing this information publicly.

Given that the healthcare sector is highly dependent on research and development, it becomes a challenge to develop a business model that has experiments as the guarantor of the bread and butter stream. This is where the participation of angel investors, private equity funds and mezzanine capital sources becomes critical to the survival of these start-ups that are engaging in the development of cutting edge technology to fight cancer. The role of VCs as investors is a heartening sign and shows that at least corporations and corporate philanthropists across the world care about contributing to the fight against cancer in a way they understand best-business.

The New Product Development Paradigm for Cancer

It is common knowledge that cancer is an intruder that sheds bits of DNA and spreads them across the blood stream of the human being affected. These bits of DNA are the gold pots of knowledge that doctors and medical technologists are betting on. Given that we have the technology for genetic sequencing; it is possible to develop techniques of liquid biopsies that are less expensive and less invasive in comparison to tissue samples. The objective is to develop an all encompassing and all pervasive blood test that would examine for traces of cancer in the blood sample of a human being long before any visible symptom and sign of cancer becomes visible to the naked eye of the doctor. It shall be a simple to administer blood test and this is exactly the point that VCs like Jeff Bezos and Bill Gates are eyeing.

The Challenges and the Opportunities

The above stated stuff may amount to tall talk in the absence of any scorching evidence on the time duration that it may take to develop such a blood test based on liquid biopsy. Assuming that it may take ten years at least for the entire cycle of experiments, consistency in results and clinical trials before the medical community across the globe takes it seriously, it is a Himalayan task to accomplish. Of course the fact that FIIs are participating will provide scale to these efforts.

The efforts though are worth the returns. The liquid biopsy offers prospects of early detection that can save lives and initiate treatment at the earliest and thus increase the life span of a cancer patient.

New Market Development and Current Business Activity

The market opportunity for the liquid biopsy super screening test that shall examine traced of all forms of cancer may hit annual sales of USD 200 billion in the formative years itself. As of now there are 38 companies across the world that are selling or developing some form of liquid biopsy. The mean pricing of the new product being developed by companies is at $1000 per test. The head count of people who can be saved stands at 7.4 billion. Illumina’s CEO Jay Flatey opines that the first commercial version of the liquid biopsy shall be ready to be launched in the market worldwide by the year 2019.

Why this is Important to Top MBA Colleges in Delhi NCR?

According to the National Cancer Registry Programme of the Indian Council of Medical Research more than 1300 Indians die every day due to cancer. Between the years 2012 and 2014 the mortality rate due to cancer in India increased by 6%. The mortality rate is the highest in the North East wit most cases of cancer belonging to the type of stomach cancer followed closely by breast and lung cancer. At Ishan Institute of Management & Technology, the first MBA college in Greater Nodia, Delhi NCR we aim to incorporate the latest and cutting edge technology and business models on cancer treatment as a case study for sustainable business development for bottom of the pyramid markets. There are ambitious plans of extending the case study into a fully fledged business research project on the development of cost effective and efficient solutions to health care problems by putting them into the templates of Gandhian engineering.

Gandhian Innovation: Insights from Top MBA Colleges in Delhi NCR

Top MBA Colleges in Delhi NCR make continuous attempts to align classroom learning with industry best practices. At Ishan Institute of Management & Technology, the first graduate business school of Greater Noida, we have endeavoured to integrate the best practices of innovation management into the academic curriculum for management courses. Given that Delhi NCR has one of the best job markets in Asia, there are obvious advantages that the academic community of top MBA Colleges in Delhi NCR get to avail of. Our interaction with alumni, business executives and entrepreneurs has led to the institutionalization of fundamental and advanced concepts of innovation management into the academic curriculum.

Every great academic institution has an academic culture of its own and builds on certain strengths. As a matter of principle, Ishan has always intellectually and academically championed the cause of economic and social inclusion. It is in this context that it may be asserted that over the last 21 years the first MBA College in Greater Noida has programmed its academic design in favour of concurrent themes like emerging economies of Asia and Africa, financial inclusion and of course Gandhian innovation. The writing on the walls of the business school is that frugal innovation, jugaad innovation, reverse innovation, disruptive innovation, BOP innovation and associated tracks that enable business leaders and managers to achieve high performance with fewer resources have always been highly popular.

Gandhiji’s Talisman and Gandhian Engineering: Key Features

Does Gandhian Innovation really adhere to the principles of Gandhism? How can Gandhian engineering be relevant to India in the 21^st century? Does the Gandhian school of thought offer a viable business and revenue model to multinational corporations seeking to strike gold in India? Does Gandhian innovation offer opportunities to maximize shareholder value in emerging economies? While there are ideas and opinions in business that may be intellectually stimulating to academicians and even the exuberance of youth may once in a while romance the aura of social entrepreneurship, it is worthwhile to ask if Gandhian innovation offers a core value proposition to business enterprises. Hence the academicians at Ishan Institute of Management & Technology, the top MBA College in Greater Noida have done our best to answer these questions by means of lecture sessions, business research projects and case studies.

Gandhiji continues to be an enigma in business schools. The reasons behind saying so are multiple. First, Gandhiji’s principle of non-violence stands in sharp contrast to the free market economy that India has embraced now for the last 25 years. Economic reforms are meant to engineer an economic system that works on the basis of meritocracy and does great justice by rewarding the efficient and punishing the inefficient. This carrot and stick policy may work wonders in the free market institutions like blue chip corporations and MSME sector where investors want their due and seek to maximize shareholder value. Even employees and customers shall see nothing wrong in sticking to meritocracy. Any profit maximizing enterprise shall support this. Yet the same cannot be said of the government. Investors, employees and clients are economic agents who engage in transactions but citizens are not. Second, in an emerging economy like India where more than 60% of the population lives on a daily wage less the $2, who shall take the responsibility for the inefficient and weak? If this sizeable chunk of the population is left out what shall remain of the free market? Third, at the microeconomic level the free market economy motivates individuals to be driven by enlightened self interest. These economic agents are called rational people in the pure economic sense. Why should these rational people leave behind self interest to pursue something as weird as Gandhism?

Gandhian engineering is characterized by high technical efficiency, high economic efficiency, adaptability to local conditions of time, space and scale and focuses on people, planets and profit simultaneously. These are the most important characteristic features of Gandhian innovation. As such there are multiple technical, technological, talent and temperament challenges that obstruct Gandhian innovations. All Gandhian innovations are essentially engineered to use fewer inputs like raw materials, spares, fuels, fixed and recurring capital. Products like Tata Nano, the HUL Pureit, Tata Swach, Le Chal, Mitticool, and Chotukool are just some of the examples of new product development that have embraced the principles of Gandhian engineering.

There are deep running economic, scientific and social ramifications of Gandhian engineering in an emerging economy like India. While enough has been conceptualized by Prof. C.K.Prahalad of Michigan State University and R.A.Mashelkar of Institute of Chemical Technology, Mumbai on the theme of bottom of the pyramid market it is clearly evident that Gandhian engineering is corporate India’s answer to low cost new product development for the poor, low cost technological expertise, employment generation, revenue generation in rural markets, volume business and revenue generation in Bharat and climate change. It is remarkable that most cases of Gandhian engineering in the areas of product and process innovations are carbon and water positive. Tata Nano by virtue of being distributed and sold in the form of disintegrable tool kits in showrooms has drastically reduced the logistics costs associated with the sales of the brand. Pureit makes no use of electricity or any other form of energy and thus virtually gives back a lot more to society. Coco Cola has engineered visi-coolers that are 33% more energy efficient and thus enable retailers to reduce sales costs to the tune of 33% and also energy consumption and the company’s carbon footprint.

At Ishan Institute of Management & Technology, the premier MBA College of Greater Noida and one of the top MBA Colleges in Delhi NCR we have 7 case studies on Gandhian engineering in the past year. The department would also like to acknowledge the contribution of Abhishek Kumar Singh, student of the 19^th batch and now working with Price Waterhouse Coopers in setting the tone for path breaking research by conducting an in-depth study on Gandhian engineering in Mission Mangalyaan by ISRO.

Searching for the Mahatma: Insights on Gandhism from Top MBA Colleges in Delhi NCR

Top MBA Colleges in Delhi NCR like Ishan Institute of Management & Technology have regularly engaged in intellectual pursuits that put the construct of a free market with freedom ahead of a free market itself. Coming straight from the horse’s mouth and that too from one of the top MBA Colleges in Delhi NCR which in itself has been a supreme epitome of free market mechanism, the statement may appear to subversive if not paradoxical. History repeats itself, first as tragedy and second as farce. Being an academician who has spent the formative years of his career teaching macroeconomics that is built on positivism, one can only appreciate the stark truth that is ingrained in opportunity cost, sacrifice ratio and compromise.

While most business schools that render MBA programs stylised on Anglo-American manuals of management stop at the teachings of the Chicago school that there are no free lunches in economics, top business schools in Delhi NCR like Ishan Institute of Management & Technology extend this learning to embrace yet another truth that the need for achievement, power and affiliation are all based on the quantum of the self that we are willing to sacrifice. To love a goal is to achieve it. To achieve a goal is to submit to a mission. To submit to a mission, is to sacrifice the gloss. To sacrifice the layers of gloss is to be content with the core. The distinction of the core and gloss perhaps is a capability that true managers, executives and business leaders possess in abundance. Almost a hundred years ago, the Mahatma had showed this to the world. Great business acumen, great transaction oriented behaviour, great team building, great enterprise creation and even great social and community building stand on the pillars of how much we are willing to compromise. Perhaps it is this understanding that makes the Mahatma truly invaluable to business schools. As documented in one of the earlier blogs, there is a scope and necessity for the evolution of an Indian school of business management. Whenever this foetus gets engineered into a new born baby, it shall evolve inside the womb of India (as an economy and a market) and shall inherit the genes of Gandhism to the fullest.  In the next few paragraphs we take a look at the rationale behind this statement and why Gandhism has to make its way stumbling and staggering into the academic curriculum and marketable skill formation of aspiring Indian managers and business graduates.

Gandhi and the Science of Adapting to Time, Space and Scale: Gandhian Innovation

There are many facets of the Mahatma’s life and teachings that show different colours. There are many instances which to a business executive may seem to be logically inconsistent. As much as the Indian school of thought bases itself on obedience versatility and the spirit to experiment go for a toss. Innovation gets strangled in the rough and coarse hands of compliance mode of governance. The biggest truth that emerges out of the different colours of Satyagraha is that truth should not be sought in the bisection of actions into black and white. The market is a place full of colours. Each colour calls for a different solution to a unique problem. Adaptation is the truth that continues to evolve in a market that always evolves. Adaptation along the parameters of time, space and scale leads to the engineering of optimal solutions that fit into situations. The realization of this teaching of Gandhi is the foundation of Gandhian innovation and design thinking for bottom of the pyramid markets like India. It is Gandhian innovation that can enable win-win situations for the corporate sector to do well in the market by doing good to the society. This is what top MBA Colleges in Delhi NCR should ideally do to enable business graduates solve the management challenges of the 21^st century.

Gandhi and the Art of Human Engineering: Leadership in Focus

There is a standard principle of individualization in Homeopathy stated by Dr.James Tyler Kent. The principle asserts that each individual has a distinct and unique biological system. Hence prescription for any ailment is based on the individual under consideration. Based on the fact that every individual is distinct there is both a scope and necessity to take cognizance of the individual. Diversity is central to the social fabric of India and as we step into the 21^st century there are conclusive evidences coming forward that constructed teams that are high on diversity of race, community and gender are much better placed to handle different business situations. Diversity manifests in multiple problems. Diversity when it emerges out of differences of skills, backgrounds and opinions and held together by the glue of leadership becomes a boon and when left tampered with to neutralize the complementary effects arising out of differences leads to disaster. The capability to move forward with a diverse set of stakeholders like investors, clients and employees together is a skill that has to be learnt, emulated and repeated constantly. This is where Gandhism becomes a great manual for the modern day practicing manager to follow.

India and Bharat are two distinct pictures emerging out of the same land and as we step into the 21^st century it is becoming crystal clear that the reconciliation of the market and the nation is easier said than done. To integrate free market democracy while consolidating free social democracy is the steepest of mountains and the most uphill of tasks. At Ishan Institute of Management & Technology, one of the top MBA colleges in Greater Noida we have been engaging in mentoring MBA and PGDM students to achieve just that through high quality business research backed by inputs on social sciences like economics and sociology. We are the fist graduate business school and MBA college in Greater Noida.

Comparative Dynamics of Ecommerce in India: Insights from Top MBA Colleges in Delhi NCR

Top MBA colleges in Delhi NCR are engaging in serious conversations with ecommerce companies these days. These conversations are meant to tap the employment generation potential that these ecommerce companies are bringing to the table. While some ecommerce firms have been able to scale up their operations and have gained market share, many others are still in stages of infancy. It makes enormous great sense for top MBA colleges in Delhi NCR to look at the ecommerce vertical with not just a sense of urgency but also with a sense of importance of purpose. Ecommerce is here to stay in India and the vertical is expected to register growth in the coming years. With all the rhetoric surrounding he ecommerce boom in India, it is worthwhile for top MBA colleges in Delhi NCR to objectively assess the comparative strengths and weaknesses of India and rest of the world. More over it is also worthwhile to assess of the current growth spree is a bubble or is here to sustain itself in the long term.

Ecommerce Insights: How do the Numbers Stack Up?

After all the hullaballoo on ecommerce explosion, it is obvious to ask for the relative performance of India against the other major ecommerce markets in the world. In countries like United States of America and China, the ecommerce market size exceeds U.S. $ 150 billion. In comparison to these countries India is still in stages of infancy although there are no doubts about the growth rate. An estimate made by PwC asserts that in the last five years the ecommerce market size in India has had a CAGR of 35% which is impressive. The market size has grown from U.S. $ 3.8 billion in the year 2009 to U.S. $ 12.6 billion in the year 2013. Studies conducted by IAMA (Internet and Mobile Association of India) show that online travel leads in terms of market share with a clean 70% followed by other verticals like electronic consumer goods. Both the market place and online segments of e-tailing have grown by 10%.

In the domestic e-tailing segment the market share by revenue is split as shown above. The data collected by IAMA for the year 2013 show that electronics is the largest product segment with 34% followed closely by apparels and accessories with 30%. Books have a market share of 15%.

Comparative Factors that Will Fuel Growth of Ecommerce

According to Ecommerce Europe, the United States, United Kingdom and China together account for more than 57% of the world’s total B2C ecommerce sales. In the year 2013 China had total ecommerce sales of U.S. $ 328.4 billion and India had total ecommerce sales of US. $ 10.7billion. This effectively meant that India’s total sales stood at 3.3% of that of China in the year 2013 despite having a strong demographic dividend profile just like China. Probably the reason behind this deficit is the fact that India’s internet penetration stands at 46 million households against 207 million households of China.

However studies by PwC, ASSOCHAM, Ernst & Young and IAMA offer conclusive evidence on the growth prospects of the ecommerce vertical in India and the rest of the world. Here is a capsule form of the findings of the major research works conducted so far.

India has a relatively low but very fast growing internet population of roughly 243 million people as measured in the year 2014. 

India also scores pretty badly in terms of internet population as percentage of total population. As such only 19% of the total population of India consists of internet users. 

The analysis of the demographic dividend that India has its disposal further bears testimony to the prospects of growth that India has in the ecommerce vertical. The demographic segmentation of the total internet population of India reveals that more than 75% of the internet users in India belong to the age group of 15- 34 years of age. This age group consist of the biggest customers of online merchandise and thus reflects growth potential.

Financing Ecommerce Growth in India

With the new government being elected in 2014, investor confidence has found its way back into corporate board rooms. In the year 2014 investors had strongly rooted for the ecommerce vertical with big investments in some of the top companies and financed their expansion strategies. Several of India’s PE funds have been very active in financing expansion of ecommerce companies in India enabling them to achieve a scale up.

Here is a list of the major investments made by PE funds in ecommerce companies in India in the recent times.

The above data had been collected by students for their summer internship project on ecommerce for MBA courses that mandate research work. The data was collected from a publication of Venture Intelligence and mentioned in the bibliography.

At Ishan Institute of Management & Technology, the top MBA College in Greate Noida the academicians and students of the faculty of business administration have collaborated on various research projects to bring you industry specific insights.

Budget as a Policy Tool for Economic Growth: Insights from the Top MBA College in Greater Noida

The top MBA College in Greater Noida, Ishan Institute of Management & Technology has been a front runner in performing intellectual surgeries on important policy tools. The Union Budget has been presented amidst positive feedback from the corporate sector and has generated generally cautiously optimistic investor sentiment. From today and onwards the world’s largest democracy gets ready to initiate yet another financial year. While there are expectations and wish lists that are unique to different stakeholders of the Indian economy, it makes enormous good sense to ask if the budget can be used as a policy tool by the Government of India to enhance economic growth rates. To put it across in crystal clear terms, we may ask if the budget can be used to achieve double digit economic growth rates.

While it is fashionable to think on the lines of the Washington Consensus that asserts trickle- down economics and the role of the government as a gateway for managing the economy with respect to dynamics of the free markets rather than act as a gatekeeper with a centrally commanded economic planning structure, one must warn against the ill effects of over-emphasising financialization. The term “financialization” is essentially borrowed out of the book of corporate captains, academicians and alumni of the Harvard business school and has been extensively used in corporate budgeting and financial planning to shed flab and get corporate enterprises into a mean and lean structure by doing away with fiscal profligacy. Yes, it makes sense to cut down on public expenditure that is unmindful and we in India for sure do not want to witness a Troy or Odyssey on the lines of the Greek tragedies. Yet we must accept that economic growth shall not perpetuate on its own by streamlining costs. The turnaround of the economy in the long run depends on the handling of structural, cyclical and institutional factors that the state must address unlike corporate enterprises. To this extent at Ishan, the top MBA college in Greater Noida we believe that the concept of the welfare state mandates attention.

First one of the biggest cyclical issues that remain a worry is the ailing agriculture sector. Subsidies on fertilizers must be dealt with a necessary streamlining of costs. The area that needs consolidation is water resources management and the redesign of the existing system of irrigation that leaves our agriculture and farmers to the mercy of the rain Gods. The creation of a fund alone will not solve the issue. Recall that MGNREGA was a great innovation based on pump priming by the previous government but climaxed leading to non-creation of physical assets and demand pull inflation owing to higher income levels. It shall be great to design a water resource management system and bringing the same under the reign of MGNREGA on a condition that the work in progress on such projects for rain water harvesting, building of dams, water channels, canals, wells and tube wells shall be disclosed publicly as per Right to Information and that consecutive rounds of funding shall be anchored to successful achievement of asset creation in the previous rounds. This is easier said than done but should be done to improve the agriculture sector while improving fiscal discipline and transparency in reporting of projects.

Secondly the structural issue that needs to be solved is the one of start up firms and their capacity to create jobs. The days of centralized economic planning based on the Feldman model of erstwhile USSR are gone. Start –up firms may be leverage by the government to create jobs and improve income levels. For this to happen the government may opt for a pay-roll based income tax cut for start-up firms that invest a threshold level of financial resources in skill development programs like web designing, mobile app development, coding, payment gateway development, digital marketing, big data and internet of things. This will have the twin effects of raising start-up investments on training and development of human resources while addressing the need to move towards an investment based economy away from the consumption based economy that we now have. More over start-up firms in the manufacturing sector may be given pay roll subsidies under the Make in India campaign to stimulate employment generation in the rural areas.

As regards institutional factors, there is a pressing need to realize that in the long run we are all dead and staying in the growth curve shall require technological progress. Corporate income tax rebates may be announced for R&D programs. Moreover with world class business and technology school brands in IIMs and IITs, angel investors willing to finance the creation of product based and technology based start-up firms out of R&D programs at IIMs and IITs may be considered for tax holiday for three years without any interest or penalty obligations.

At Ishan Institute of Management & Technology, the Greater Noida, the first MBA College in Greater Noida, academicians of the Management Department pray for sustainable economic growth of India and intellectually support the pro-GDP growth policies of the current government.

From Volga to Ganga: Insights from Top MBA Colleges in Delhi NCR on Solo Travel

Many of the top MBA colleges in Delhi NCR have designed their academic curriculum to offer a window beyond classroom learning. Some of the top MBA colleges in Delhi NCR have gone an extra mile by incorporating lifestyle management modules as non-credit courses and organizing cams, workshops and events for aspiring managers to soak up knowledge form unconventional sources. While the discipline based teaching methodology continues to be the norm and hence classroom teaching based on lecture sessions is the finest way to learn technical and analytical skills, it has been observed that classroom teaching leaves a gap between knowledge and attitude building. In most cases, as practicing managers realize the market is a cruel place. It rewards the efficient and punishes the inefficient. Under such circumstances even the most knowledgeable students may fail to do justice to their merit owing to lack of attitude and character.

Finding the Missing Link between Skills and Attitude

At Ishan Institute of Management & Technology, the first and the best MBA College in Greater Noida, we have designed an academic curriculum that gives ample breathing space to students to build attitude, character and hone their temperament to sustain at the highest level in the corporate sector.  In recent years we have also worked closely with students of the faculty of business administration to find out ways to close the gap between skills and attitude, potential and performance and groom them for boiler room situations that they are to face in their careers for the rest of their lives. One of the most enjoyable ways of learning lifestyle management and building character in aspiring managers is to push them to hit the road solo!

Adventures of a Solo Traveler & Aspiring Manager

There are tons of similarities between the aspirations of a solo traveler and a fresh management graduate. The mindset and the temperament that is required to face a situation that is characterized by unknown people, places and physical evidences bridges the gap between solo travelling and business. As such most solo travelers travel for fun while expatriate managers are men on mission and hardly have any time for recreation. At Ishan Institute, we assert that the best way to learn handling a mission is to think of it as adventure. Adventure enables aspiring managers to be driven by a need for achievement and the rush of the adrenaline. Adventure automatically reinforces the concept of market based meritocracy that rewards the efficient and penalized the inefficient. When business academicians at Ishan Institute talk to students on motivation, many students in the first year assert that their level of motivation depends on how much they love the end result that they shall gain from completing a task. We rectify this anomaly telling them it is not the result that matters. Result goals create negative work pressure and fear in the mind. We urge them to focus on the performance goal not the result goal. This applies to both solo travel based adventure and business. Performance goal setting sets the tone for the rush of adrenaline. More over love for a result that we wish to gain is looked at from a soft corner and aspiring managers may be dubiously compelled to believe that in order to win all that they need to do is just hit the road or as sportsmen say appear on the field. This mindset is a recipe for disaster. Students need to realize that loving a goal means how much they are willing to sweat and bleed for it. How much are they willing to sacrifice for it? When you hit the road alone and know that a reckless move undertaken in gay abandon may backfire and it usually does, they learn the virtues of being alert, optimizing their resources like food, clothes, money and time. When there is something at stake for a traveler he not only paddles his bicycle fast but after a fall or two, learns to paddle smart.

Marketing is the Biggest Solo Adventure

Imagine a boy from the interior of the North East making headway for a place like Ladakh. Ladakh in itself is not going to be the sole teacher. The journey from the North East of India through the eastern plains, the Gangetic north and up the Himalayas shall teach him a lot more. Each journey is a mission for every traveler. Issues like the unknown geographical terrain, unknown language, unknown food, unknown people and the mist on the screen are challenges that force him to make the best possible use of every resource at his disposal. Fraudulent travel agents, thugs at tourist spots, mischievous retailers on the pavements, a hostile crowd of local people soaked in cultural orthodoxy; delays in bus, air and rail services, the unusually long waits at the travelers’ lounge and many such annoying experiences are bound to happen. Each such bitter experience enables learning and makes the traveler more alert and keeps him on his toes. By the time the traveler reaches home after completing the journey he has a laptop filled with pictures, a smart phone filled with messages of family and friends, taste buds that have experienced something new, eyes that are ready for surprise and shock value, a mind that is all the more alert and a skin that is much thicker and lots of stories to tell.

The top MBA colleges in Delhi NCR base their teaching methodology on real life experiences that men carry in their minds for the rest of their lives, long after the memories of B-school books have faded away. Ishan Institute of Management & Technology is the first MBA College in Greater Noida.