Saturday, December 4, 2010

Corporate Mania



1. This advertising tag line originated in 1947. This was coined by a young copywriter after her nightly prayers, at a time when she was exasperated at not having had any ideas for the campaign she was working on. It was voted the advertising tag line of the 20th century. What tag line?

2. This soft drink owned by Parle was launched in 1985, and uses the pulp of the Hapus mango in its making. Which drink?

3. This company, named after its founder’s surname, was founded in 1887 as Nippon Gakki Co. Ltd, as a piano and reed manufacturer. This company is a manufacturer of pianos, drums, guitars, violins and celli. Which company?

4. One of the early versions of this soft drink was advertised as an ‘intellectual beverage’ and ‘invigorator of the brain’. According to the founder, it was meant for ‘scientists, scholars, poets, divines, lawyers, physicians, and others devoted to extreme mental exertion’. Which drink?

5. The name of this soft drink was coined during an employee contest to name it. When the CEO of the German plant told the employees to let their fantasies run wild, a salesman Joe Knipp came up with this name which came from the German word for ‘fantasy’. Which drink?

6. This famous ad campaign for a legendary automobile brand was one of the best works of David Ogilvy. Which brand? What tag line?