Royal Bank of Canada (Case Study)

Royal Bank of Canada has tagged each of its roughly 11 million clients and put them into meaningful segments. Now it can focus on measuring and managing the customer profitability of these segments. In the process, RBC discovered a size able sub-segment of customer hidden within its broader categories of "wealth preservers" and wealth accumulators." Dubbed "Snowbirds, "these individuals spent a number of months each winter in Florida,
where they were experiencing difficulties establishing credit as well as missing their Canadian communities, particularly the familiarity of the French-Canadian accent and fluency in French. In order to meet their unique needs, RBC created a Canadian banking Experience in Florida.

Q1. Analyses & discuss the core issue of case.

Q2. What was the need of RBC to create Canadian banking Experience?