Customary Pricing
Customary pricing is a pricing tier that falls between discount pricing and prestige pricing. The pricing tier that a retailer chooses will, to some extent, determine the type of customers it attracts.
Customer Acquisition Cost
The average marketing, sales and any other costs of winning a new customer.
Customer Attitude
A customer's beliefs and feelings about a product, its attributes, the brand associated with it, and all aspects of the marketing mix applied to its promotion.
Cold Call
A sales call made to someone with whom you have had no previous contact. Cold calls are typically made over the phone, but the definition of the term does not preclude an in-person visit.
