Saturday, May 7, 2011

Ambassador to undergo a makeover

The Ambassador simply refuses to die. The iconic car that draws its lineage from Morris Oxford series II (Landmaster) and series III (Ambassador) is set to undergo the most ambitious makeover ever.

Though Hindustan Motors will continue to manufacture the current Ambassador for the taxi segment, it expects the new avatar to become the bread-earner for the company in 3-5 years. It will have a retro design and sport cutting-edge engineering to compete on comfort and value for money.

A few foreign experts have been roped in for the metamorphosis. The new version will be ready before the end of this year. After validation in May, the commercial production is due to start in July.

While the platform and overall dimensions will be retained, the exteriors will be comprehensively redesigned by auto styling experts from Europe. Officials confirmed that the new car will look very different from the present Ambassador.

Apart from the new-look retro exterior, the interiors will be revamped. It will be powered by BS IV-complaint and BS V- ready 1.5 litre and 2 litre diesel as well as petrol engines that are powerful and fuel-efficient. Overseas technology firms are working on each aspect of the car to ensure the vehicle is on a par with contemporary vehicles on Indian roads in terms of built quality and reliability.