Environment, External
The complex set of physical and social stimuli in the external world of consumers.
Environmental Analysis
Gathering data regarding political, cultural, social, demographic, economic, legal, international and ecological forces , identifying trends affecting agency.
Environmental Monitoring
Erratic Demand
A pattern of demand for a product that is varied and unpredictable, e.g., some best sellers, or specific online databases randomly assigned in curriculum by teachers.
Evoked Set
A set of alternatives that are activated directly from memory--certain brands considered during the buying process.
