Viral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet. Viral marketing is so named because of the tendency for messages to use "hosts" to spread themselves rapidly, like a biological virus.
Viral Marketing Strategies
- Viral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet.
- This can include different media, such as television, radio, and print advertising, as well as online marketing. Internet marketing strategies can include paid advertisements, social media marketing, and viral ads. Such a strategy may also include directives on how to market a product
Viral Marketing Techniques:
- Many businesses hire professional bloggers to generate activity and interest on social networking websites. This type of strategy is based on the concept of viral marketing, where people become interested in a product based on word-of-mouth information.
- Viral marketing services (VMS) include full service marketing, advertising, and media brokerage. There are outsourced companies hired for these services. Like other professional niches, (i.e. lawyer, accountant, IT), companies are now being sought for their professional insight and expertise in Guerilla marketing strategies
Viral Internet Marketing
- Clearly defined traffic and sales targets are required to effectively measure the success or failure of any Internet marketing strategy. Without these targets, it is impossible to measure the performance of the strategy and the impact of any adjustments.
- This is a great option for businesses or individuals with a small website who would rather learn how to market their site themselves, instead of paying someone else to do it. Internet marketing consultants usually have several years of experience in the field of internet marketing.
Limitations
- Many marketers forget that in order for viral marketing to work the message must be passed well beyond the original recipients.
- They fail to consider what has to happen when the message is being sent to the next recipient
- It's Usually Unsustainable
- You Lose Control
- Association with unknown groupsSpam threats – If made badly, viral marketing can guide to significant spam issues.
- Keep away from making merely financial-based offer
