Interviewing and Networking Involve usage of Career

Interview is conducted by all organizations to fulfill the human resource needs of the organization. The human resource needs of the organization are fulfilled by the human resource department of that organization.

The human resource managers are responsible towards the recruiting and hiring functions. Interviews are conducted to recruit and hire the best employees for the job. The interviewing involves many things. The interviewing also involves usage of career success stories. The career success stories can be used during the interviewing. The interviewee can speak about the success of his career during an interview but not in the form of a story. The interviewee should speak as much as he is asked for. The interviewee should not speak beyond the limit and distract the interviewer.

The career success stories should be communicated in short to the employer. This will give a good impression of you in the eyes of the employer. The human resource manager will get to know what capabilities you have that made your career successful. The career success stories can be used in the networking also. The networking involves many things which are essential from the career point of view. Networking helps you in many ways. When you share your career success stories on the networking you will achieve a good impression and this may also be helpful to others. The other members of the networking will get examples of your success and how you achieved it.

Invitation for Farewell Party "Lamhe -2012"

This is to inform all the students of Ishan Family that Students of 17th batch are going to organize "Farewell Party (Lamhe - 2012)" for their respected seniors on 27th April 2012, 2.pm in Auditorium. So kindly join us and make this party memorable forever. 

Bringing advertisers to the doorstep

From conventional advertising to finding new ways, JustMyNeighbour takes advertisers a step closer to the consumer in its innovative way.

For any advertiser, perhaps the most difficult job is to get the attention of its target consumers. While traditional advertising through television, print, outdoor and radio is used by advertisers on a regular basis, new forms of advertising are also emerging, which successfully take brands closer to their consumers. The portal JustMyNeighbour is such a medium which has introduced a unique method to take brands to the consumers' doorstep.

JustMyNeighbour creates websites for residential apartments and resident welfare associations (RWA), and rather than charge the members for the cost of maintenance of the website, it uses advertising to generate revenue.

Speaking about the concept, Param Sidhu, founder, JustMyNeighbour.com, says, "In a society, while some members are active participants in all kinds of activities, there are a few who remain oblivious. Therefore, I started to work on this idea of creating a one-stop solution for residents. A resident can log on to the site and then go through the entire details, including notices put up, activities being organised, and the latest offers available in the society's store. They can also pay monthly society dues on the website."

The rebirth of Rediffusion

After two tumultuous years, Rediffusion - Y&R seems to be coming into its own. Its new businesses and a talent pool that's impressive, signal a turnaround of sorts. Excerpts from an in-depth with D Rajappa, president; N Padmakumar a.k.a Paddy, national creative director and Gautam Talwar, chief strategy officer.

The year 2010 could have easily been the beginning of the end for Rediffusion after it lost two of its biggest businesses, Airtel and Colgate, and its major top level management, all at one go. In the eye of the storm, and amidst reports writing the agency off, came a leadership structure and a vision that not only seems to have brought the agency back from the brink, but also looks to take it back to its former glory.

In 2011, Rediffusion managed to pick up a decent set of businesses, hired an interesting mix of people and also rebuilt its reputation painstakingly, but with dignity. The agency witnessed an unprecedented 50 per cent increase in topline revenue last year, fuelled by both organic and inorganic growth.

Here's the Rediffusion-Y&R turnaround tale - straight from the horses' mouths.

afaqs!: Rediffusion faced some uncertain times with big-ticket losses such as Airtel (a Rs 400-crore account) and Colgate in 2010 - brands that were housed there for so long. What was your impression after walking into the office on your first day, Rajappa?

Rajappa: Looking back, I wouldn't say everything was amiss. It was a running agency, a huge entity with over 500 people. Losing a couple of clients or people didn't put the entire agency in a state of disarray. And, it was not that I was walking into completely unfamiliar territory, having worked with the group earlier. Most of what you defined was really overblown by the media, but it didn't bother me too much.

Look at the lineage of this organisation. Since 1973, Rediffusion has been a consistent entity that has built enduring brands. We have been adding value to client partnerships, and have been a talent powerhouse. The independents who have set up their own entities have, at some point, been through Rediffusion. The organisation has been strong in terms of meritocracy as well as fostering an entrepreneurial bent of mind.

The challenge was more about going back to the basics, and setting things right.

afaqs!:But Airtel was synonymous with Rediffusion, and people had written the agency off after that loss...

Talwar: Yes, but as Rajappa says, the 'bad times' were more talk than reality. There's no question that Airtel was important. But we won MTS right after that.

Padmakumar: If a violent incident happens in a country far away, people living outside think that the entire nation is shrouded in turmoil and chaos. The truth may simply be that certain pockets suffered. The same was true for Rediff after losing Airtel and Colgate.

Chinese, Italian is passe, Taste Japan

Japanese ministry ties up with Godrej Nature's Basket to promote food brands in India.

Japan is trying hard to make itself palatable to Indians, with its ministry of agriculture, forestry and fisheries (MAFF) launching a new initiative called Taste Japan.

The ministry has exclusively tied up with Godrej Nature's Basket, a gourmet retail chain in India, to make authentic beverages, snacks, pickles, sauces and sweets available in five stores across Delhi, Mumbai and Hyderabad. Taste Japan is targeted to getting Japanese companies look beyond Japan and export their exclusive food brands to other countries.

While Japanese sushi, fishes, noodles, soy sauce, pickles and wasabi attract millions of consumers worldwide, their journey in India has been quite a low profile one as compared to the US, Europe and South East Asian markets, primarily because of less exposure to Japanese culture, expensive pricing, high import duties, labelling in local language and low promotion of the cuisine.

Mohit Khattar, MD and CEO of Godrej Nature's Basket, said, "Out of the total foreign cuisine market in India, Japan would just be 5 per cent, but nonetheless, the number of Japanese food lovers is increasing fast. We just had five Japanese restaurants four years ago, today we have about 20 of them."