Storyboard of Reliance Digital TV

Storyboard: Reliance Digital TV

Agency: Leo Burnett
Category: Services

 

 TVC opens with four friends lounging on sofas.

 

 

 

 

One of the friends starts the conversation and says, "Let's add FashionTV in our channel pack," and jokingly adds that 'seeing beauty is their duty'.

 

 

 

  Teasing him, another friend recommends for him to become a watchman at some girls' hostel to fulfill his wish.

 

 

While the other friend, in a very serious tone, suggests a wildlife channel, to which the first friend responds by asking him if it's because he's missing his family and all friends break out laughing.

 

 

 

 After that, the friend with a bag of popcorn in hand vouches for a cookery channel. Obviously, he, too, is not spared and made fun of.

 

 

 

 The friends continue to argue about which channel to opt for but end up with no solution at all and make fun of every single idea that's presented.
A VO, then, explains that this Diwali all arguments will end because with every new connection of Reliance Digital TV, you get all channel free for the first month.