Sunday, November 6, 2011

Storyboard of Birla Cement


Agency: Lowe Lintas
 
 TVC opens with a man saying his morning prayers and simultaneously combing his hair.




Suddenly, he notices his parrot scratching himself and shed some white particles, excited he yells 'the parrot has dandruff!'



Soon, we see people heading towards the man's house and announcements all over the radio and television about this weird phenomenon.





People from every nook and corner begin visiting the house to witness the 'miracle'.



It’s all over the country. Experts are shown to have discussions on the issue, ordinary people argue over it, and some think it’s a miracle of God. New games are invented about this 'dandruff'ed' parrot, birthday cakes are shaped as the parrot and much more.






Next shot shows the man and his wife standing next to the parrot while the audience and media take pictures. A TV reporter is shown asking the parrot where did it get the dandruff from?





 The parrot says 'duffer, look up' and when everyone looks up they see the ceiling paint flaking.







The mystery of the parrot's dandruff is solved much to the owner's chagrin and embarrassment.
A VO further explains the use of Birla White wall care putty cement.


(Source -: afaqs.com)