Non-Sales-Related-Activities (“NSA’s): Any
actions that are not directly related
to “sales-related-activities” (prospecting, setting appointments, doing demos,
closing the deal). NSA examples include “surfing the web,” “doing quotes,” and
even “obsessive email/voicemail checking.”
Agate line: Newspaper advertising
space one
column wide by one-fourteenth of an inch deep; often referred to simply as
"line"; somewhat obsolete because most newspapers now use
"column inch” measurements of advertising space,
especially for national advertising
Category Development Index (CDI): A comparative
market-by-market measure of a market's total sales of all brands of a single
product category, used to evaluate the sales potential of a market for a
product category or a brand
Click-Through Rate (CTR): CTR, or click-through
rate, is the rate at which visitors click an advertisement, usually calculated
as a percentage of ad impressions. The current industry standard CTR for 468x60
banner ads is about 0.25%. Highest CTRs are usually generated using fake
"message waiting" or javascript warning ads, which often have little
or no relevance to their target site. Ads of this kind can generate CTRs up to
11% or more, but, due to their nuisance value, can be detrimental to the
hosting site.
