Breakeven Breakeven is achieved when total contribution is equal to total fixed costs. Addition contribution earned after this point becomes profit Break-even pricing Setting a price to achieve break-even on the costs of making and marketing a product (direct costs). Breakeven is achieved when the total contribution from sales priced in this way at least equal the fixed costs of the business
Build share A strategy based on the Boston Matrix. Here the company can invest to increase market share (for example turning a "question mark" into a star)
Business portfolio The business portfolio is the collection of businesses and products that
make up the business.
Business to Business Marketing activity directed from one business to another (as opposed to
a consumer). This term is often shortened to “B2B”
Build share A strategy based on the Boston Matrix. Here the company can invest to increase market share (for example turning a "question mark" into a star)
Business portfolio The business portfolio is the collection of businesses and products that
make up the business.
Business to Business Marketing activity directed from one business to another (as opposed to
a consumer). This term is often shortened to “B2B”
